Space is really, really big. As it turns out, data is going to be even bigger. The content we actively create, exchange, curate and archive represents a veritable unending avalanche of digital wealth. The information deluge is fed by corporations, businesses, institutions and non-profits. Then add to that content from the vast array of social networks via blogs, status updates, forum discussions, video, audio and images. This combination of traditional structured business intelligence information plus unstructured social network content can offer a bonanza of perspectives and insight into the way businesses, consumers and organizations relate to and interact with products, …
